When Shiraha-a “dead-ender” in his mid-30s who decries the rigid gender rules structuring society-begins working at the store, Keiko must decide how much she’s willing to give up to please others and adhere to entrenched expectations. Why hasn’t she married and had children or pursued a more high-flying career? Keiko recognizes society expects her to choose one or the other, though she’s not quite sure why. But when her younger sister has a baby, questions surrounding her atypical lifestyle intensify. And for someone who’s never fully grasped the rules governing social interactions, she finds a ready-made set of behaviors and speech patterns by copying her fellow employees. From the nails she fastidiously trims to better work the cash register to her zeal in greeting customers with store manual–approved phrases to her preternatural awareness of its subtle signals-the clink of jangling coins, the rattle of a plastic water bottle-the store has both formed her and provided a purpose. Keiko Furukura, a 36-year-old resident of Tokyo, is so finely attuned to the daily rhythms of Hiiromachi Station Smile Mart-where she’s worked since age 18-that she’s nearly become one with the store. A sly take on modern work culture and social conformism, told through one woman’s 18-year tenure as a convenience store employee.
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